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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. SEOs are also still focused on the business impact of the keyword (90...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  3. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Not only are all of these questions part of putting together a solid marketing strategy...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...