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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Think of all the advantages of a good content strategy: Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? What changes you need to make in 2014 depends largely...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).