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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    An effective contextual strategy today may be ineffective as early as tomorrow – so keep testing and researching – and always maintain an open vantage point that will allow you to discover new and evolving contextual elements.

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This will pay off in your overall strategy and you'll be wondering why it took you so long...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Link building is tough, so plan your strategy properly, build the correct links and track the progress of your strategy. How To Calculate The Cost Per Fan On Facebook Ad...

  4. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  5. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  6. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. Ask these five important questions to make sure your potential search vendors view search...

  7. Will FriendFeed Change the Face of Search?

    He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising. Really, all FriendFeed needs to do is sell contextual ads for this to happen. But FriendFeed is a long way off from disrupting...

  8. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly

  9. SearchDay: Google AdWords Editor a Great Tool for Content

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is money, and these two tips will free up many moneymaking hours for you. Google Talks About Yahoo AdWordsPosted by abbottsysThe Shareholder Meeting is now...

  10. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. With this, each multinational must develop a search...