Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...
Content strategy All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Keyword strategy
Here again, data and analytics play a key role in content marketing strategy and execution. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is...
Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. Advertising can, and should, enhance content discovery in a seamless...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Your Links On Pinterest May Be Stopping Traffic In Its Tracks...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner...
How A Killer Content Strategy Builds Quality Links, Au Naturale! Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO...
YouTube's research has shown that subscribers tend to watch twice as much video as non-subscribers, thus having a robust video strategy is important to be able to foster real engagement around your brand as you build your community.
Products area, featuring a convenient collection of new and old tools (some of which you may have forgotten) that could prove helpful to building pitch decks, informing strategy or augmenting various research efforts.
Having personally executed this strategy in some of the above mentioned industries, I can tell you, it works," Freid said. If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of the brand ads.
For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that drives business. Social channel advertising. The topic of content planning has been at the forefront of every...
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.
Let's be real: Microsoft is no stranger to bad advertising campaigns. Or maybe you're the email provider that truly doesn't match ads to content. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. On their website, on their shelves, and in their...
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Check out these handy formulas for calculating tangible...
An effective contextual strategy today may be ineffective as early as tomorrow – so keep testing and researching – and always maintain an open vantage point that will allow you to discover new and evolving contextual elements.
This is where a great content strategy creation process comes into play. I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into...
Align SEO efforts, tactics and strategy around how Engagement for Awareness My next few articles will dive deeper into the different roles that engagement, intent, actions, and interaction play throughout the search process and underscore how...
Wondering how to explode your social media strategy? Along with three days packed full of essential content to help experienced and advertising professionals navigate the digital landscape, SES London 2013 also includes a 2-day expo featuring...
