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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Build an Appropriate Strategy for Each Market And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity the platform’s users have with its paid and organic content.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. You have $20,000 for the photo shoot – make sure to get really skinny models – and...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. It's easy to be swept up in the hype of controversy about which...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion.

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...