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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Native Advertising for Small Business: The Missing Link?

    Small business doesn’t have a strategy in place. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A diversified link-building strategy is the key But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Here are the six most important factors that will guide your link-building...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. With an incremental strategy, you can optimize for one product or service, and after you've achieved success...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: While it's important for everyone to share in the sandbox, it...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  8. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. You never stop working on your organic strategy just because you might have...

  9. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Creating a great, local-focused content strategy Early reports showed consistent feedback that specific queries and...

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business.