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Strategy Business Global Search

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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. SEOs are also still focused on the business impact of the keyword (90...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. The power to collaborate with other business units...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group did not act as pitchmen...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. This new manifesto allows you to actually match your...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business success.

  8. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    If your goal is to create content that will grow your business, this keynote will offer you the opportunity to find out directly from Google just what exactly Google considers "high-quality content" – so you can leave with ideas on how to shape...