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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's optimization strategy, what impresses you most and why? The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. The definition of SEM is surprisingly different, even contradictory according to the...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. SEOs are also still focused on the business impact of the keyword (90...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Tailor Your Strategy The social web is full of people who are passionately engaged in topics that impact your business. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Only 13% Believe Their Content Strategy is 'Very Successful' Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content...

  7. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  9. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. The power to collaborate with other business units...