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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A link-building strategy that is distinctly different from your competitors will help in building a unique brand image and prevent confusion in users' minds. But before you embark on your own link-building campaign, it is important to get your...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. With an incremental strategy, you can optimize for one product or service, and after you've achieved success...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: And if your organic results improve over time, you can revisit...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. The study, which is focused solely on Google results, found...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  7. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. How is my audience perceiving my brand? This means I can better control the message, ensure the brand...

  8. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Group similar users together into multiple remarketing lists derived from a basic structure...

  9. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. A critical output of this initial user research and problem...