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  1. Your Guide to Structured Snippets for SEO

    It also shows us a peek at Google’s long-term strategy: building an artificial means of understanding abstract, unorganized information and presenting it in an organized, meaningful, and concise way. True, you’ll miss out on a bit of brand...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. When Saify’s team shared that search data with HTC’s product development team, the brand was able...

  3. Delving Into the Auction Insights Report

    This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct impact on results. Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant.

  4. Network investment works for Raiffeisen Centrobank in CEE

    The group's strategy is to act as a boutique rather than a supermarket by providing a comprehensive range of structures and underlyings on a tailored basis. Branches in most countries carry the Raiffeisen name - ZAO Raiffeisen in Russia, for...

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. It is critical that your brand’s ads are being shown during peak shopping and...

  6. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. During the walk stage, your data analytics should be...

  7. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...