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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. During the walk stage, your data analytics should be...

  2. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A link-building strategy that is distinctly different from your competitors will help in building a unique brand image and prevent confusion in users' minds. But before you embark on your own link-building campaign, it is important to get your...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. With an incremental strategy, you can optimize for one product or service, and after you've achieved success...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: And if your organic results improve over time, you can revisit...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. The study, which is focused solely on Google results, found...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...