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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: And if your organic results improve over time, you can revisit...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model He might consider bidding up his key terms after most other locksmiths have already closed for the day. In between live tweeting from the event, posting pics, and...

  3. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A few quick considerations when implementing this strategy: Spending 30 minutes thinking through your sitelink strategy can yield results. While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    And while this strategy may be perfectly in line with the brand’s tagline “The secret to movie night,” it is unexpected that a snack brand would be sponsoring many of the same keywords as Netflix. While the reasoning behind this strategy may be...

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    When you've got that in your head comfortably you will be able to see how search fits in a modern strategy, and start looking for those same audiences across the web. How should you be bidding? Keywords offer us a lot of granularity (giving us a...