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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. Successful SEOs today blend art and science, bolstering their creative...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Tailor Your Strategy Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. The real question is can you do good influencer marketing? The leading brands and agencies have understood...

  4. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. Then, every time you start to craft or modify your content strategy, ask yourself which buyer you're looking to make more aware of your brand, convert, or sing your praises.

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. We need some form of repository for our content in order to build a subscription strategy around that. This allures them to jump in with little preplanned strategy...