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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: While it's important for everyone to share in the sandbox, it...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself.

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...