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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. By exploring the source links, we've been able to see the news coverage in context and understand something of...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. By understanding what is being said, you can help craft your content strategy.

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Tell us in the comments if you see other trends around headlines or if your headline strategy differs from the above. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. It's been reported that advertisers spent as much (if not...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Map out the following items in your content strategy: Once you have your strategy and your structure down, it's time to make your content...