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  1. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Fine-tune your bidding strategies. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. This will give you a well-rounded mix of strategies and tactics, allowing you to take...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    Finding out what strategies your competitors are using in their PPC, and what strategies they have used in the past (also what worked or didn't work) will only help you more. Competitive analysis can be good for both your organic and paid PPC...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    With the holiday season officially in full-swing, there’s no telling what strategies retailers will use to make the most out of the few weeks that are left – and we have to consider the after-holiday sales and merchandise returns.