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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ken Shults (@KenShults) of Global Strategies was next. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Here are some proven strategies for creating AJAX sites and Single Page Applications that are not search disasters. Building progressive enhancement sites or fallback pages increases initial build time and expense and adds ongoing maintenance...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. PR agencies closely guard and nurture their media contacts list, building these relationships over time...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but...

  6. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...