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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. Implement higher word counts using relevant topic terms In the following figure, Searchmetrics outlines the correlation between...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. With this bid optimization for Shopping campaigns...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. Can they describe previous UX design strategies beyond just...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Luckily, you can definitely apply certain strategies on Amazon. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by sales. Have you tried other strategies that have been successful on...

  6. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  7. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Brands that have verified Google+ accounts can capture side rail real...

  8. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    This, according to a recent study by AdGooroo, which looked at the PPC strategies of some of the biggest consumer brands in the world like Coca-Cola, Kraft, and others. CPG marketers attempt to maximize share of voice by layering their keywords...

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    The answer is that CPG brands often structure their keyword strategies using a variation of the practice of ‘brand laddering. Even so, there are key lessons to learn from examining the keyword strategies of CPG search marketers.

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Non-branded Terms. What if I search for a specific product from a particular brand? Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. On Facebook, for example, a user’s personal profile...