However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Here are the latest statistics, best practices, and some...
He tried all the traditional business strategies to sell his product. We can now play on the same terms as huge companies – and be successful. The Orabrush brand became so popular that local pharmacy store managers began contacting Orabrush...
But I imagine there is much more potential value in testing core ad strategies against one another. The results of this experiment would likely yield better results than my punctuation test – the challenge lies in that it takes a more measured and...
Here are four tips Bailey shared with the planning phase for marketing strategies. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? Remember that since the Venice update even generic terms with no location indicated in the query...
Here are two local search strategies that local businesses can use to take advantage of this opportunity. A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as...
Search and social strategies to build links In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. Twitter home to majority of 10 million monthly global...
Backlinks" have challenged SEO experts to review current strategies. This has already happened for certain brand terms and may expand to non-brand terms over time. 2012 has been an exciting year for search marketers.
Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. Build a process by using a just one or two...
Improving share of voice: Understanding you and your competitors’ performance and strategies, and using this to improve your own share of voice. Analytics for existing competition: Your enterprise SEO strategies should support competitive...
One of the most effective "next step" keyword targeting strategies for clients involves focusing on "low-hanging keywords. It’s also much more interesting from an ROI perspective to execute against low-hanging keyword opportunities than to focus on...
While the strategies of brand and direct, interruption and permission, and broad and exact require different tactics, they’re all based on the same basic psychological toolkit. Once you’ve mastered exact match keywords, you can start writing ads...
Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...
Would you have the time to implement keyword-by-keyword strategies designed to boost ranking for each individual keyword on your list before the end of your engagement, or is your list too long? Remove terms that are “no-hopers” (e.g.competitor...
Perhaps they realized that misspelling their store name is a commonality and therefore decided to bid upon it, saving their budget for other strategies, but maybe consumers should learn the correct spelling of their preferred shopping outlets.
Certainly this kind of an added dimension to search results will make the SEOs put on their thinking caps to churn out strategies to retain and improve search visibility for their websites. The keyness factor can be derived from the context of the...
SK: Corporate is always responsible for the vision, brand elements and content calendar specific to that vision – but regional, country-specific teams should be carrying out their own engagement and messaging strategies.
New Strategies and Segments Previously Not Possible! Since Google made remarketing available to advertisers in 2010, it has been one of the most powerful tools and campaign types available to online marketers in terms of not only driving additional...
However, clothing's pretty sexy so let's look at some ecommerce sites for industries that aren't quite so fun but are using marketing strategies that set them apart. Let's look at how their backlink history compares to that of Chicos and Coldwater...
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
