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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Here are four tips Bailey shared with the planning phase for marketing strategies. Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers.

  2. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Ten Top Stories from Day 1 of SES New York Posted by Greg Jarboe Mar 25, 2009 The Search Engine Strategies (SES...

  3. SearchDay | Social Media Madness -- The Final Four

    Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists...

  4. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Guy Kawasaki and John Gerzema to Keynote at SES New York Posted by...

  5. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Yet, some marketers choose to base their search marketing strategies on blog posts.

  6. Google and the Obama Administration

    You don't need Google equity to hear the messages sent by the people. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Transparency doesn't mean appointing your supporters so they can continue...

  7. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Itâ””s â””Horses for Coursesâ”” at SES London 2009...

  8. SearchDay | Post-Cyber Monday Marketing Ideas

    BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and...

  9. SearchDay | SEO Dreams are Made of This

    President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Matt Cutts Video Interview on SESConferenceExpo’s Channel...

  10. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. We Are What We Search Posted by Greg Jarboe Oct 31, 2008 Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago...