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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    PR Challenges and Strategies Revealed Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe previous UX design strategies beyond just to "delight the user"? If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. You would have no idea whether you were reaching the target market you thought you were or if specific products or...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. If you've been managing pay-per-click campaigns for a while, you probably...

  6. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  7. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.