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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Using this data, you can adjust your marketing plan accordingly and change budgets or strategies between channels, if necessary. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports...

  2. Rise of the New School SEO Professional

    Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. SEO professionals are watching with a gleam in their eye as users move into a...

  3. 10 Vital Steps to Building Social Influence

    Being prepared to adapt initial strategies as new technology, social trends and competitive influences will promote long-term benefits of influence over time. In essence, influence means you're inspiring others without having direct control over...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but initial studies are showing that localization will be a smart investment for expanding your app installs and...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We come up with really sophisticated strategies for our clients to have labels for seasonal products or we have labels for best sellers, or you can do price buckets, a label for all your products between $0-20, between $20-40, between $40-60.

  7. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according...