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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Brands often create content strategies that cater to specific devices and their expected user behavior. Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands...

  5. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies...

  6. PPC Management: Your Past, Present & Future

    Have you been striking a balance between past, present, and future strategies? Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the...