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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. With this bid optimization for Shopping campaigns...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Here are some proven strategies for creating AJAX sites and Single Page Applications that are not search disasters. Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established...