SEO News

Strategic Vision

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  1. PPC Management: Your Past, Present & Future

    Providing strategic vision is what changes a campaign manager to a thought leader. I was simply running some analysis within Excel while building out a strategic plan for a client. And they aren't forward-thinking, large-scale strategic initiatives.

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon was built upon Jeff Bezos' vision and the four pillars of success: The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise. See below for more thoughts on making that strategic investment). It has been an incredibly eventful year in terms of updates from Google.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Actioning strategic insights and dealing with a lack of resources. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the...

  5. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  6. Understanding Your Social Customer Engagement Scenario

    A long-term vision for the social customer has been laid out and the mutually beneficial value to the customer and the company is being fully realized by both parties. To make this happen, the organization must develop a strategic framework for...