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  1. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    Your SEM Team Provides Strategic Value Some strategic advice will come in the form of creative ideas, such as how to make a social media campaign engaging for a boring product offering, or how to get people to opt in to an email list through a...

  2. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. The second part of the arrangement, a search solution for global digital marketers...

  3. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    A deep dive into how businesses should use Webmaster tools search rankings, brand vs.non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.

  4. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Before his current role, Mehdi served as Microsoft's chief advertising strategist and senior vice president of Strategic Partnerships. His team leads global product management, strategic partnerships, business development and U.S marketing execution.

  5. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    This includes: Tony Uphoff, CEO of Techweb (Web 2.0 Summit, Internet Week), Matthew Yorke, President of Strategic Marketing Services at IDG Communications, Jennifer Van Grove, Associate Editor at Mashable, Matt McGowan, VP and Publisher at...

  6. Focusing Your Message from National to Local, Part 1

    The answer lies in creating a comprehensive strategic plan for the brand to leverage the various stakeholders' core competencies. Once armed with a strategic plan, a process and procedure can be developed and refined for virtually any media type.

  7. SES Brings SEM, PPC and SEO Training Workshops to Atlanta

    Jones provides strategic consulting and Internet marketing solutions to a variety of companies. On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA.

  8. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    In order to maximize budget a centralized approach has worked well for Dale Carnegie and allows us to provide very strategic marketing support to our franchisees. But it's noteworthy that some search engine marketing (SEM) specialists, search...