Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...
Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Custom-created to support each and every aspect of the strategic vision, the technology had to serve the...
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
If you're attempting to develop a successful strategic marketing plan, then it’s imperative to stand back, and re-evaluate two things. Planning: Developing content calendars and looking at trends should be a part of your marketing activities.
Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. The planning and purchase is all the same. Imagine having a computing chip in your toothbrush to...
Placing a case study or a specific piece of content or information in front of a person at the right time and in the right way and format can help fulfill your strategic goals conference goals straight away.
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Map a social media strategic plan.
The first step is to build a master keyword list – a large set of keywords that defines your strategic keyword universe. The idea is to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
Just as you would define the end goal for any other marketing initiative, key performance indicators (KPIs) are vital to strategic planning and reporting on investments in social media. Sixty-five percent of CMOs in the strategic phase are looking...
Strategic Planning Steps: Start social media planning like any other strategic plan. Include the scope/department goals on your strategic planning map as a helpful reference for goal alignment. Consider using the Balanced Scorecard (BSC) strategic...
There are obviously strategic considerations when planning outreach to resonate with customers and influencers but in the whole its success relies on execution. If SEO professionals want to be content marketers, then they have to take a much more...
When planning content, think about the three phases you want to work through as part of the wider strategic vision: When planning a post start with the structure. As an industry, change is something we live with day in day out, but we're in a...
The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a new strategic partnership with with Microsoft. This seems to contradict rumors that Yahoo is planning to torch...
From a strategic perspective, planning both tactics together works best. Moving forward into the 2010’s, we now know these two tactics work best in tandem, and we have done much to make sure the two teams work together on planning, strategy and...
The landscape is one of shifting sands that requires a steady hand to ensure that the strategic foundations remain sound. I have to say that I was concerned when I did a search for a hotel I was planning on staying at in NYC and saw the following.
Bouldin said he believes the strategic direction they (conference speakers) recommend makes a lot of sense. Research and Planning Promote Buy-In within Sensitive Industries SEO agency and software firm Covario welcomed clients, non-profits and...
Planning Mode: You’ve got to get into strategic SEO planning mode with the goal of planning your next set of top level (revenue generating) strategies. Planning mode could be lot of fun as you could be doing lot of idea selling, training new groups...
As you research strategic keywords, be sure to perform your analysis and search volume assessment on a local level in order to understand which queries are most relevant for your market. Language localization also requires advanced planning.
Strategic B2B Marketing Planning from Anna Barcelos Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. In an effort to help bridge the gap, I’ve asked some B2B...
Companies need to develop a strategic approach to SEO and ROI that focuses on planning rather than just handling issues as they come. The strategic and transition phases of SEO maturity provide the best ROI, and thus should be considered for...
