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Strategic Planning

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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. While some have always approached the digital space with a...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Oftentimes, strategic partners, distributors, or other vendors offering complementary solutions will attend these events and trade shows, giving SEO professionals the chance to put a face to a name (otherwise only seen in email or social media...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Channels become more influential when fully integrated, according to a strategic plan. Having a strategic plan based on fact, not fiction or feeling, will go a long way in achieving goals in 2014. When planning an integrated marketing approach, a...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your Shipping Requirements: You need a strategic plan for a sustained marketing effort throughout the season (probably 4-6 weeks long). Regardless of your product or service offering, you should start planning for Q4 right now.

  5. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Traditional link building can be made drastically more effective by tying in some strategic paid promotions. Knowing what gets the best responses and strategically planning ways to do more of what works and less of what doesn’t allows for the most...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Actioning strategic insights and dealing with a lack of resources. Planning the outcome defines the output: The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned...

  7. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    A strategic person who understand the market, the client and what they're comfortable with is essential. Valerie Cecil is in charge of all outreach from CitationLabs.com and she's learned the value of a detailed process to do the job, “finding...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    For years I have emphasized that paid search is most effective when used in promotional context that is highly targeted with strategic intent, rather than a primary traffic source. In fact, a surprising number of brands manage these functions...

  9. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...

  10. 10 Vital Steps to Building Social Influence

    Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Custom-created to support each and every aspect of the strategic vision, the technology had to serve the...

  11. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...

  12. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    If you're attempting to develop a successful strategic marketing plan, then it’s imperative to stand back, and re-evaluate two things. Planning: Developing content calendars and looking at trends should be a part of your marketing activities.

  13. Mobile Marketing: Connecting With Your Audience on the Move

    Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. The planning and purchase is all the same. Imagine having a computing chip in your toothbrush to...

  14. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Map a social media strategic plan.

  15. Evolving Your SEO: Moving Toward a Content Marketing Approach

    The first step is to build a master keyword list – a large set of keywords that defines your strategic keyword universe. The idea is to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.