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Strategic Plan

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  1. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? And while that is true to some degree, it is also a view that...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals? Once you have that common calendar created, you need to have accountability dates, detailed titles and descriptions, the...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    If you don't have a clear strategic plan for mobile, and you aren't ready to at least conduct some tests, then you may want to opt-out of mobile for now. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. While some have always approached the digital space with a...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Oftentimes, strategic partners, distributors, or other vendors offering complementary solutions will attend these events and trade shows, giving SEO professionals the chance to put a face to a name (otherwise only seen in email or social media...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Channels become more influential when fully integrated, according to a strategic plan. Having a strategic plan based on fact, not fiction or feeling, will go a long way in achieving goals in 2014. One of the most important aspects of the marketing...

  7. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your Shipping Requirements: You need a strategic plan for a sustained marketing effort throughout the season (probably 4-6 weeks long). Determine Your Seasonal Offers: By now you should know what worked last year and what you plan to offer...

  8. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Traditional link building can be made drastically more effective by tying in some strategic paid promotions. Have the SEOs bring in their outreach plan for the next three months. Additionally, by looking at the SEOs’ outreach plan for the upcoming...