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Strategic Mccain Obama

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  1. SearchDay: Creative Messaging in a Direct Response World

    The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions.

  2. Can Google Predict the Next President?

    The graph below compares U.S.search trends in April for the terms Clinton, McCain, and Obama. Obama or McCain? Obama or McCain? Looking at the here and now (last 30 days), Obama searches are still 3:1 over McCain.

  3. SEW Experts: Can Google Predict the Next President?

    Erik Qualman shows how the same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. A look at Google Trends comparative data can help guide companies in making strategic...