The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions.
The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. According to Kate Kaye at ClickZ, Clinton Spent Far Less Online Than Obama.
The graph below compares U.S.search trends in April for the terms Clinton, McCain, and Obama. Obama or McCain? Obama or McCain? Looking at the here and now (last 30 days), Obama searches are still 3:1 over McCain.
Erik Qualman shows how the same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. A look at Google Trends comparative data can help guide companies in making strategic...
