Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Even in this age of quality content management systems, the need for technical SEO remains.
Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Custom-created to support each and every aspect of the strategic vision, the technology had to serve the...
Google is encouraging everyone to get off the network quickly, and we think we'll benefit from people seeking strategic advice. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have...
You can ask these strategic partners to link back to your domain. Reach out to the colleges and universities that your management team attended and graduated from. Where are my competitor’s backlinks coming from?
The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical practice. Looking at this in a slightly different way by comparing SEO to other online marketing disciplines, SEO...
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Map a social media strategic plan.
Include the scope/department goals on your strategic planning map as a helpful reference for goal alignment. Strategic Planning Steps: Mapping a Social Media Strategic Plan Start social media planning like any other strategic plan.
If you can closely measure the impact of a tactic on a small scale, and prove a point that if you do X, this Y happens, then you can make data-driven, strategic decisions on whether you'd like to roll this out more heavily across your campaign.
If SEO professionals want to be content marketers, then they have to take a much more strategic approach. You're now a strategic thinker and not just a technical or tactical implementer. That means in order to survive and grow SEO’s and online...
Because of the huge market potential, Chinese search giant Baidu has been making strategic moves to gain market share in this space. It remains to be seen if the collaboration will extend into an offering for advertisers at this point but Baidu is...
Your SEM Team Provides Strategic Value Some strategic advice will come in the form of creative ideas, such as how to make a social media campaign engaging for a boring product offering, or how to get people to opt in to an email list through a...
Jones was president and CEO of Symetri Internet Marketing, a strategic SEM consulting and training firm. I will miss talking to Ron at the conferences about biking and scouts and receiving his suggestions for improving my keyword management tool.
Clickable’s co-founder, David Kidder, will stay on as a strategic advisor to Syncapse. Social performance management platform Syncapse has announced their intention to acquire Clickable, given closing conditions are met.
Newer paid search managers can be great for more tactical work, but it’s important that your team includes the right blend of tactical and strategic guidance. An agency provides expertise, a breadth of talent to support your account, and a layer of...
Strategic Level: Between 12 and 50 metrics Strategic: Quick overview of company’s health. With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken...
In many cases, it makes sense for a SMB to engage a consultant at a strategic level who can provide assistance with overall approach and oversight of implementation. We asked Odden how SMBs should handle social channels that just haven’t worked out...
The company later made a second strategic transaction when it purchased a series of social networking patents from Microsoft to further strengthen its patent portfolio. When word leaked that Zuckerberg largely brokered and negotiated the deal...
From a strategic perspective, planning both tactics together works best. Multi-Campaign Management The same is true with DSP management, except instead of keywords, campaigns are optimized to the placement level.
Step back and take a strategic look at the broader underlying assumptions that drive your creative testing tactics. The ease of reporting properly, managing efficiently, and dividing responsibilities amongst a team is dependent on the basic...
A social networker who is strategic in their approach yet can mind the details to execute and actually “do some work”. Do you formally document your entire process and implement this into robust project management software?
