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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content creation. Take the concepts and behaviors you want to be associated with and build a list of strategic...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Oftentimes, strategic partners, distributors, or other vendors offering complementary solutions will attend these events and trade shows, giving SEO professionals the chance to put a face to a name (otherwise only seen in email or social media...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Traditional link building can be made drastically more effective by tying in some strategic paid promotions. A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For years I have emphasized that paid search is most effective when used in promotional context that is highly targeted with strategic intent, rather than a primary traffic source. Owned media includes the many assets the brand maintains control...

  6. 10 Vital Steps to Building Social Influence

    Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Custom-created to support each and every aspect of the strategic vision, the technology had to serve the...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Map a social media strategic plan.

  8. Is Agile Marketing the Future of Search in 2013?

    If you can closely measure the impact of a tactic on a small scale, and prove a point that if you do X, this Y happens, then you can make data-driven, strategic decisions on whether you'd like to roll this out more heavily across your campaign.