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Strategic Initiatives

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  1. So... You Think SEO Has Changed?

    Identify initiatives that worked and expand those programs (for example, link building based on content marketing). If we look at all of the activities listed above, it starts to become clear that while the tactics have evolved a little, the core...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives. This article discusses the comparisons drawn and how B2B SEO can augment...

  3. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  4. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Placing a business value on these opportunities and managing your efforts based on this value helps you prioritize your approach and make your competitive intelligence initiatives ROI focused. Finally, it's time to look into and compare on-page...

  5. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    Most SEO initiatives can be bucketed broadly into three categories: This could involve creating new content strategy for your site, working SEO in new product launches, or simply ensuring new marketing initiatives have SEO looped into the process.