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Strategic

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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Their walk-through analysis will identify more strategic issues (interrupted flow, cognitive loading, required knowledge) rather than just highlighting minor superficial issues (button color, navigation arrangement, visual clutter).

  2. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? And while that is true to some degree, it is also a view that...

  3. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    It's clear that Google has not achieved this monopoly through offering a better search engine, but through its strategic, anti-competitive placement, and it doesn't take a forensic economist to see that this is evidence of market manipulation...

  4. Your SEO Competition Isn't Who You Think It Is

    That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video snippets for every relevant search, but it means we want to be plugged in enough to our competitive landscape to know when there is...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.