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Strategic

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Take the concepts and behaviors you want to be associated with and build a list of strategic keywords. Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content...

  3. Social Media Monetization in a 'Mobile First' World

    Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young people), they offer platforms that are clearly compelling to marketers. As much as Silicon Valley's ethos is the constant...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Give Your Brain a Strategic Jolt Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    If you don't have a clear strategic plan for mobile, and you aren't ready to at least conduct some tests, then you may want to opt-out of mobile for now. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you...

  6. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph will be Pinterest's fourth acquisition, and one of many strategic partnerships it has leveraged to integrate itself into the daily life of web users everywhere. Pinterest is refining its relevance capabilities with acquisition of...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. While some have always approached the digital space with a...