It will offer insights on how to drive strategic, lasting change and sustain momentum. The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m.
This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put...
Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore magnetohydrodynamics, mimic galactic collisions, simulate hypersonic vehicles, and analyse large amounts of mission data," said Colin...
Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War". War is the realm of uncertainty.
Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...
The content you create via a strategic content strategy, but also via the third-party content and resources you routinely share. My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your...
Google Now is likely to be an important factor in the transition from tactical to strategic SEO. Whether clients need more traffic, brand exposure or leads conversions, Google Now is inherently requiring a more strategic and holistic approach to SEO.
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
That means considering learning styles as part of the strategic mix and below we look at how the various types can fall into those silos. What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common?
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Custom-created to support each and every aspect of the strategic vision, the technology had to serve the...
Google is encouraging everyone to get off the network quickly, and we think we'll benefit from people seeking strategic advice. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
Audette started off by saying that we need to be strategic about what we’re doing and why we’re doing it. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how...
If you're attempting to develop a successful strategic marketing plan, then it’s imperative to stand back, and re-evaluate two things. How much time and money should a business invest in social media?
Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked...
You can ask these strategic partners to link back to your domain. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links? What strategies did they use to generate their links?
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Placing a case study or a specific piece of content or information in front of a person at the right time and in the right way and format can help fulfill your strategic goals conference goals straight away.
You can apply the data in much of your strategic work to inform decision-making, but one of the most useful, and relevant currently, is in helping steer content ideas and strategy. Social is a hugely exciting space right now.
