Here's another example I think rocks because it reuses video content to support and promote a new story. Instead of peppering links to the videos throughout the story, they place the videos right after the new feature article but within the top...
He started by telling a story of his father, who was fascinated by technology and instilled that fascination in him. Every story I read about Google is us versus some other company or some stupid thing, and I just don’t find that very interesting...
The best sales people are incredible story tellers. A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad...
Explain who you are and why you're writing your story. The HARO community consists of over 100,000 PRs, businesses, and organizations who are looking for publicity and are willing to contribute to your story.
Turning over the power of story-telling to its fans is what gives Tourism Australia its marketing wings and allows it to soar. In order to facilitate story-telling, Tourism Australia allows you to find places in Australia that your friends have...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
Similarly, if you pitch a piece of content that is about why your brand makes the best shoes and telling your company story, you will most likely be ignored. Let's go back to the story of you, the consumer.
People who don't have a professional story-telling background could create a muddled mess if they try to get too fancy. Journalists read news releases to find out what's being promoted and whether it's worth a story.
We’re seeing a lot of companies use video as a way of telling their brand story. The story wouldn’t stay with you as long. To Tell a Story They want the story. Why not tell that story through video? It’s not only something I’m particularly...
They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog. But with planning and consideration the merchant can create a user shopping experience that not only successful leads a...
Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. That got him this story and link on ABCNews.com: It continues in “The Story of Clif”- definitely not your average boring "about...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
When's the Best Time to Publish a Story? If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards. But this year, more than any other, we've seen that gap close to the point that the only...
But "newsworthy" doesn't mean blockbuster stories that spread like wildfire; often it just means telling a good story well. What was the story about? How could you create a similar type of story for your business?
Comparatively, Godiva, The Container Store, and Gilt have quite the different story. With the holiday season officially in full-swing, there’s no telling what strategies retailers will use to make the most out of the few weeks that are left – and...
Focus the internal links to tell a proper story, take your user down simple paths. However, even if checking do you know how to interpret what it is telling you? Your site is fantastic. You have great content.
Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole story. The point is, links don't show the whole story, and so merely measuring the number of links isn't showing true ROI.
Hmm, there might be a linkworthy story there. Journalists and bloggers love writing about survey results – there’s something inherently attractive and newsworthy about the numbers and charts in a story.
Lacking any emotion: Filling a case study with just factual bullet points isn’t as compelling as telling a story. Turn it into a story, peppered with emotion and your personality, to help really make a connection with the reader.
With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro, discussing the future of story telling:
