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Story Telling

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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, bounce rate can be a telling story. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner. Since February of 2011, I've helped a number of companies hit by Google's...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? What stories aren't you telling? We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make commenting, liking, and following part of the story you're telling. Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression.