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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The NASA Public Affairs Office's growing ranks of journalists understood what constituted a good story and what details appealed to the press. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    ROI doesn't tell the whole story, however. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years.

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. The science of visuals used effectively to tell a story and draw a reader into a fuller version...

  5. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    But reporting on traffic – that's another story. We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there...

  6. Why Social Media Listening is Important for Brands

    The Lululemon Story Taylor Guitars was listening and identified peaks in conversation, to which they found Dave's Story. Leverage topic insights to improve their content, SEO, and PPC strategy. Leveraged topic insights to improve SEO and PPC.

  7. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new...

  8. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right...

  9. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sometimes (apparently) your face doesn't tell the whole story. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. Bing Introduces Bing Basic, New SEO Tag Bing has introduced Bing Basic and the SEO tag.