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  1. SearchDay | Battling Click Fraud

    Today's Top Story: Full story » Print version Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It's clear that the beneficiaries of Yahoo's new "automated optimization...

  2. SearchDay | Small Business Site Architecture

    Today's Top Story: Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors...

  3. SearchDay | Where's The ROI?

    The next workshop will be an action-packed one on "Landing Page Testing for Higher Profits" hosted by CEO and author of Amazon's e-commerce bestseller "Landing Page Optimization: The Definitive Guide to Testing and Tuning .

  4. SearchDay | Interpreting Keyword Reports

    Today's Top Story: SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's...

  5. SearchDay | Who Audits the Auditor?

    Today's Top Story: Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Search engine optimization doesn't require a huge investment, but it can offer large rewards.