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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Additionally, some Pages share the same content over...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    But over dependency on organic traffic from a limited source can lead to a dangerous depression if it goes away. Find your voice, tell your story. It's funny how when you change a few words in some quotations about love, you get a whole new meaning...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    This specific report covers content that was receiving a lot of Google organic traffic prior to a Panda hit. There are several ways to run a Top Landing Pages Reprt from Google organic in Google Analytics (with date comparison), and I'll cover one...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Measure the organic traffic your content is getting from search engines.

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    While analyzing the site’s reporting, I saw a distinct bump in Google organic traffic starting on Friday, October 4th and increasing during the weekend. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the brand in organic search rank. With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream...

  7. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Those who fail to use data to connect with target audiences can expect to face an uphill battle in the competition for visibility in organic search. Organic search is widely recognized as one of the most effective methods to leverage data to reach...

  8. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Increase in "good" organic search traffic. With all of the "large scale" changes that we had made, structurally, with the website, I anticipated strong gains in organic presence/traffic. A lot of bad traffic coming to the site (bots/"search" pages...