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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . When Lisa stepped in for Don a few weeks ago, she suspended all marketing...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. Also, our partners immediately looked to us for all categories of video, not...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    You can observe how at first the story is reported by passers-by. JL: A really relevant example would be the story of the Vauxhall helicopter crash in London on January 16th. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.

  6. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Before I go on, let me stop and say a couple of more important things: Aol, Aol Acquires Huffington Post, Aol Buys Huffington Post, Aol Buys Huffpo, Aol Huffington Post, Huffington Post, Huffington Post Aol, Huffington Post Aol Merger, Huffington...

  7. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    So, in just a couple of hours of sitting through Theater Presentations, you can cobble together a story about the big three search engines. I'll be covering the News Search Optimization session myself.

  8. David Meerman Scott on The New Rules of Marketing and PR

    David is a noted marketing strategist and author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly and the hit book...