Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to They want to go beyond being a search engine returning relevant websites and become an information provider...
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. You may be reading this because, like me, you...
Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
Small businesses can’t newsjack any story, it has to be related to their space. Syndicating content very quickly to be found when other news organizations search for sources. PPC should be in the marketing portfolio already, as it is an excellent...
We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...
If you try a search for “elephants” there is nearly always news on this SERP but depending on how recently they have been in a big story. Non-biased diagnosis of your SEO progress requires a commitment to thinking about every side of the story, and...
You can observe how at first the story is reported by passers-by. JL: A really relevant example would be the story of the Vauxhall helicopter crash in London on January 16th. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about...
Content is best defined as what helps support and tell your brand’s story and news. Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly enhance visibility to target audiences.
We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce...
For instance, does the search engine present universal, local, news or other non-traditional results? Do they tell enough of a story about what users will get from a click, and is it differentiated from your competition (if you aren't doing...
Ask employees to tell a story about your products/services. For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Create videos – people love to consumer reviews, news, funny stuff...
But it wasn’t until December that the story really became relevant for search marketers. This story really begins back in June 2012, when Facebook launched FBX. Search marketers got some exciting news in December.
So if you get your story covered in one prominent media outlet, you’ll quickly see a cascade of similar stories and links spring up. Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial...
The unpopular story doesn't usually get referenced in these formats. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it wasn't news per se, it was useful to the target market at Search Engine Watch.
Former colleagues could be a different story. Search Engine Watch recently talked with Kyle Lacy of ExactTarget to discuss these issues. Use social media to request email opt-ins for crowdfunding campaign news, opportunities, offers and issues.
I will dig up our eyetracking results on that for a later story. And that kind of thing points at an opportunity for search engine optimization. And before you ask why I was searching for toilet paper.what are your thoughts on the latest Google...
The final factor to consider here about when to publish is if your infographic concept is intentionally tied to an event – for example, the U.S.presidential election, Black Friday, a current news story, etc.
But that’s about the only story that would top this week’s announcement by AOL. As Harnevo pointed out, this is “very significant news. So, putting AOL’s entire original video content library on 22 curated YouTube channels is “very significant news.
PR teams understand it is better to focus on getting one great story on a high profile site than lots of other links, a great lesson for any SEO pro. As Google continues to update its search engine technology, the requirements associated to gaining...
The reason for their success is that they haven’t tried to be ‘another Facebook’,” said James Murray, Digital Insights Manager, Experian in a previous Search Engine Watch story. What you might not know about Tabke is that he is a news junkie.
