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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . When Lisa stepped in for Don a few weeks ago, she suspended all marketing...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. So, it's worth knowing more about an online video platform that says it "is...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    If your page has 500 likes or more, you can do a sponsored story within Facebook. The same goes with Twitter, Pinterest or other social media/networking sites. Social media is one of those areas. Press releases are tricky, because you want to...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Facebook revealed, mere days after the Limited Run story, that they identified 83 million fake accounts. Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC.

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.

  6. Reputation Management: PR vs. Search vs. China’s Water Army

    If Facebook were to try something similar in China (no, I’m not advocating smear campaigns but.it would have been a different story. Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its specialist unit, BlueCurrent in Hong Kong...

  7. Online Only News Site Wins Top Pulitzer Prize For Reporting

    ProPublica shared a Pulitzer last year but the story had appeared in the New York Times Magazine. The debate about the legitimacy of news bloggers has been settled. ProPublica, a web-based independent investigative news organization, has received...

  8. Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy

    People come to Second Life because they want a story, they want to be in a story.and we have an ethical obligation to protect that. Read this harrowing story, and see how far it's gone. RedZone takes advantage of an overall lack of security...