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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Google may have taken away the anchor text links in press releases (and guest posts and articles), but there is still room...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. Search engine optimization (SEO) Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows...

  5. Search Week in Review for May 7, 2011

    Geronimo, Osama bin Laden Dead SEW's Favorite Star Wars Parodies by Jonathan Allen ABC News posted a story today, leading with the words, "Help me, Google, you're my only hope .to figure out why everyone on the web is wishing each other a Happy...