Hand them an easy story to pursue and an easy source (you, or your client) Be prepared: If you're pitching a completed story make sure it doesn't need extensive grammatical changes, if any. If you're pitching an idea for a story with the purpose of...
Watching cartoons being drawn as the story unfolds is hard to turn away from. There's much to admire and learn from on this site: not only is there a good grounding in SEO, but there are tons of examples, articles and regular features – creator...
Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to Ask to write a relevant article for their site, if they have a blog/host news
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. A picture can say a thousand words, and this is especially true when it...
While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Upload an image with a news tweet to stand out in the...
It also gives you an excuse to create a story that might otherwise be seen as a spurious, publicity stunt. If you launch a piece of content at the wrong time, your story just might not get noticed. That could be turned into a great story or piece...
Local news types may pick up on the story. Keep in mind this is a fundraiser, so make the story personal. Start following people that would be interested in the event as well as local news people. In the case of your fundraiser, the best way to...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting.
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. You may be reading this because, like me, you...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
All of a sudden you are now the story. Many organizations replaced scheduled content with acknowledgements of the news. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and...
In a "Star Wars" analogy, the Tourism Australia team views itself as the wise Yoda whispering into the ears of its fans (Luke Skywalker), who are the hero of their story throughout. The Customer is the Hero of the Story
Moral of this story: vertical images just don'tresonate well in a landscape template that's teeny tiny. The great news is, many small to midsized business marketers can still eat big brands' lunch in many ways ifthey are über nimble, fast to adapt...
Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
Small businesses can’t newsjack any story, it has to be related to their space. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand...
We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...
Using the clipboard pane saves endless cycling between slides copying and pasting various objects as it can store 24 items – useful for when you are constructing slides that "build" or you are using a range of icons to represent characters in your...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. The YouTube team shared the news in a post on the YouTube Blog.
If you try a search for “elephants” there is nearly always news on this SERP but depending on how recently they have been in a big story. Non-biased diagnosis of your SEO progress requires a commitment to thinking about every side of the story, and...
