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Story Guide Mccain Obama

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  1. SearchDay: Creative Messaging in a Direct Response World

    The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions.

  2. SEW Experts: Can Google Predict the Next President?

    Erik Qualman shows how the same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. A look at Google Trends comparative data can help guide companies in making strategic...