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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    If you’re new to Amazon and looking to set up a product listing page, Amazon offers a handy resource guide, complete with a handy checklist. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets...

  2. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! When your PPC operations are set up well, account management should run like a...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Data can guide proper allocation of resources of owned, earned and paid media for optimum results. When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote...

  4. How to Build Your First Content Marketing Strategy

    I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content. The key is finding your story and writing compelling pieces. Think about how you can tell your story or capture your readers' attention with your...