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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Cut to August 2011, and Business Insider put out their infographic on Tips for Tipping Etiquette, which was an exceptionally well put together guide on tipping etiquette based on frequency and service offered, in an easy to read chart format.

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Check the Guide, Then Cheat They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog. But with planning and consideration the merchant can create a user shopping experience that...

  3. The Quick Guide to Developing Customer Personas

    This is a good article describing the type of story you can paint using Analytics' insights. However, there is less discussion about how to actually go about conducting persona research. In order to develop successful persona profiles, you need to...

  4. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    SurveyMonkey.com has an excellent free guide to designing smart surveys here. Hmm, there might be a linkworthy story there. Journalists and bloggers love writing about survey results – there’s something inherently attractive and newsworthy about...

  5. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Major new purchase: The most difficult as we usually have no knowledge or experience to help guide us (new yacht anyone? Once the buyer is at that critical "I’m about to pay" stage strip down your template and ensure there is one single story being...