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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Additionally, some Pages share the same content over...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Measure the organic traffic your content is getting from search engines.

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    While analyzing the site’s reporting, I saw a distinct bump in Google organic traffic starting on Friday, October 4th and increasing during the weekend. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the brand in organic search rank. With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Belly button - An organic tweed cotton potato sack Horse manure - Dirt and feces sprinkled atop an organic farm Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google...

  6. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    If a user’s search results lead to an organic click, then Google is more confident they are doing the right thing. Paid Search Results: Organic Wins 94% of Time," which looks at click-through rate data for 1.4 billion search queries and helps shed...