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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . For SEO, Lisa can use the British Outfitters website as the campaign hub, with...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. Also, our partners immediately looked to us for all categories of video, not...

  3. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    In fact I think the word "content" will slowly be replaced by the word "story". Story is King" will be the mantra of 2015. So to write effective headlines today, I believe we need to have a mix of keywords for context combined with story elements...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  5. Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

    A week later, it appears that the story has changed significantly. When the news about Anglo Rank first broke, via a tweet by Google's Matt Cutts ("There are absolutely NO footprints linking the websites together" Oh, Anglo Rank.there was a lot of...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    However, that may not be the whole story. A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. We’ll use Google Analytics to illustrate how to use data to make informed decisions.

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. This reality combined with the fact that billions of us now carry with...

  8. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The first story is a happy one, as I’ll explain more about a company that recovered during Penguin 2.1. The good news is that not every site was impacted negatively. Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site...