But reporting on traffic – that's another story. We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there...
Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to The quote involves Google Glass, the latest hot item from Google X:
Here's another example I think rocks because it reuses video content to support and promote a new story. Instead of peppering links to the videos throughout the story, they place the videos right after the new feature article but within the top...
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. Google feels that images can convey details that text ads might not, such...
This will especially affect sites with user generated 'story' content, geo-based structures and / or large product datasets. Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts...
Let us know your story and your thoughts in the comments below. You have the option of signing in with your Yahoo ID, through Google or through Facebook. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph...
Every story I read about Google is us versus some other company or some stupid thing, and I just don’t find that very interesting,” he said. He started by telling a story of his father, who was fascinated by technology and instilled that...
Let us know your story and your thoughts in the comments below. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link...
The best sales people are incredible story tellers. A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad...
West Side Story" (Wise and Robbins, 1961) Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass' most famous opening title sequences featuring the Google logo.
For those lucky enough to have access to data from the likes of Hitwise and/or CisionPoint you can quickly build up a powerful story with this kind of data that proves to editors you have done some serious homework.
There is a bigger story SEO campaigns can tell through navigational performance analysis. Results show what pages logged-in searchers landed on when finding website information in Google search engine results:
Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. Another well‐known example is from Google. Especially now, most of us do a lot more than simply build links or worry about...
Let us know your story and your thoughts in the comments below. Tips to Using Google+ Hangouts to Improve Your international Relationships Let's look at five typical hardships companies face with international clients and tips on how using Google...
A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting.
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The sunsetting of Google Reader forced me to find...
The Customer is the Hero of the Story In a "Star Wars" analogy, the Tourism Australia team views itself as the wise Yoda whispering into the ears of its fans (Luke Skywalker), who are the hero of their story throughout.
He explained the full story, including how we found the links, how his vendor set them up, how we went about removing them, and then how we used the disavow tool for any links we couldn't remove manually.
Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right...
Sometimes (apparently) your face doesn't tell the whole story. Google I/O - Gadgets, over-heated computers and innovation Ever been searching Google and wanted to know what something smells like, what other searchers are sniffing for, or wanted to...
