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  1. SearchDay | Search Engine Submission 101

    Customer Segmentation and SEO -- A Beautiful Couple SEW EXPERTS: SEM CROSSFIRE Search engine optimization on its own can be a very useful tactic to bring leads to your site. Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part...

  2. SearchDay | Social Media Madness -- The Sweet 16

    SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools.

  3. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. Today's Top Story: It's clear that the beneficiaries of Yahoo's new...

  4. SearchDay | Universal Search Should Be a Plus

    SEM CROSSFIRE Could our industry's Big Three replace the old ones? Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. After all, aren't conversions, ROI, data...

  5. SearchDay | How to Communicate SEO Value

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. Today's Top Story: Full story » Print version Full story » Print version

  6. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  7. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Is Your SEM Truly Looking at Search Holistically? Full story » Print version Full story » Print version

  8. SearchDay | Google OS Arrives, In the Form of a Browser

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. But while a general framework is necessary to be effective, the search...

  9. SearchDay: There's No Secret Recipe to SEO

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Leveraging Social Media to Educate SEM.EDU There's been lots of hype...

  10. SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?

    SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEMhere have been some major missed opportunities in our industry; decisions that must haunt those involved. Optimization by Numbers» OUTSOURCED: The inside scoop...