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  1. SearchDay | Battling Click Fraud

    Today's Top Story: Full story » Print version Full story » Print version It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers.but a small change in the program could make it work for everyone.

  2. SearchDay | Small Business Site Architecture

    Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search...

  3. SearchDay | Where's The ROI?

    The next workshop will be an action-packed one on "Landing Page Testing for Higher Profits" hosted by SiteTuners.com CEO and author of Amazon's e-commerce bestseller "Landing Page Optimization: The Definitive Guide to Testing and Tuning .

  4. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Today's Top Story: Full story » Print version Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough...

  5. SearchDay | Who Audits the Auditor?

    Search engine optimization doesn't require a huge investment, but it can offer large rewards. Today's Top Story: Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up?

  6. SearchDay | Domain Acquisition -- How Much is Too Much?

    BIG BIZ Is your enterprise taking the first steps toward search engine optimization? Today's Top Story: Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through...