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  1. SearchDay | Battling Click Fraud

    Today's Top Story: Full story » Print version Full story » Print version It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers.but a small change in the program could make it work for everyone.

  2. SearchDay | Use Online Public Relations for Link Marketing

    Today's Top Story: Full story » Print version Full story » Print version Full story » Print version Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation...

  3. SearchDay | Small Business Site Architecture

    Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search...

  4. SearchDay | Implementation is the Name of the Game

    Implementation is the Name of the Game AU NATURAL Implementation is a critical part of the search engine optimization process. Listen to SEW Expert David Szetela sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: .

  5. SearchDay | Where's The ROI?

    Today's Top Story: Full story » Print version Full story » Print version Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data.

  6. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Today's Top Story: Full story » Print version Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough...