SEO News

Story Engine Optimization

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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. ROI doesn't tell the whole story, however. As the lines blur between website user experience...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  4. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    If you tie your Webmaster Tools and Analytics accounts together, you can also view query data under Traffic Sources > Search Engine Optimization. See our followup story, "Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return".

  5. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Development: Once you have your story outlined, the next thing is to develop the...