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  1. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Today we’re taking a look at some choice first Tweets — first Tweets that sparked a conversation, used imagery to tell a story, or revealed unfiltered self expression. And here's the first tweet from Search Engine Watch: interview with Andrew...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . The company had been going through a PR crisis, created by Lisa's previous boss...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. Search Engine Watch expects to see more granular metrics...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    The story was broken by Jessica E. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the...

  6. Future of Search & Content Marketing: Expand Your Mindset

    And to make great content, you need context – the story. They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus just a standalone picture skyrocketed the sentiment metric.