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Story Engine

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  1. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Today we’re taking a look at some choice first Tweets — first Tweets that sparked a conversation, used imagery to tell a story, or revealed unfiltered self expression. And here's the first tweet from Search Engine Watch: interview with Andrew...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . The company had been going through a PR crisis, created by Lisa's previous boss...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. Search Engine Watch expects to see more granular metrics...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    The story was broken by Jessica E. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the...

  6. Future of Search & Content Marketing: Expand Your Mindset

    And to make great content, you need context – the story. They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus just a standalone picture skyrocketed the sentiment metric.

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Let's pause the story to consider how British Outfitters' PR disaster plays a role in our five-point content marketing...

  8. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business...

  9. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    In fact I think the word "content" will slowly be replaced by the word "story". Story is King" will be the mantra of 2015. So to write effective headlines today, I believe we need to have a mix of keywords for context combined with story elements...

  10. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! Just like a car's engine, PPC management needs regular tune-ups and maintenance...

  11. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  12. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    ROI doesn't tell the whole story, however. SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. For many brands, SEO, social media, email marketing...