There is a bigger story SEO campaigns can tell through navigational performance analysis. Results show what pages logged-in searchers landed on when finding website information in Google search engine results:
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. Both have their merits, as you can see, despite...
If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.
Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right...
Sometimes (apparently) your face doesn't tell the whole story. Wolfram|Alpha's Handwritten Knowledge Engine Google isn't the only search engine checking in with April Fools' antics. Introducing Wolfram|Alpha's Handwritten Knowledge Engine – the...
Small businesses can’t newsjack any story, it has to be related to their space. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. To small businesses, Google seems to be sending a...
We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...
Non-biased diagnosis of your SEO progress requires a commitment to thinking about every side of the story, and to compromising between the often biased forces pulling website content and promotion “their way.
It’s a different story for Bing’s search partner, Yahoo. Google’s closest search engine competitor Bing also grew its search market share in February to 16.7 percent, up from 16.5 percent in January and up from 15.3 percent in February 2012.
JL: A really relevant example would be the story of the Vauxhall helicopter crash in London on January 16th. You can observe how at first the story is reported by passers-by. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about...
Craft a Story Around Your Benefits To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. We remember that we don't have to worry about our privacy because your search engine is upfront...
Content is best defined as what helps support and tell your brand’s story and news. Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly enhance visibility to target audiences.
We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of...
Making your content readable and consumable for users is part of the story here. Instead, add compelling and engaging images that have story appeal and evoke curiosity in the reader. Also, be sure to add the transcription of the infographic to your...
Do they tell enough of a story about what users will get from a click, and is it differentiated from your competition (if you aren't doing research in the SERP by actually searching on your "money queries," then you don't deserve the click!
OK, OK…wearing a suit is not a bad thing for geeky-folk; wearing one that costs as much as the development and SEO project is a much different story. The Don Draper – Shakedown Engine Optimization The Black Hat – Search Engine Oblivious
Integrating SEO, PR, social, content marketing and design bring the best results and tell the best story. Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors.
Do you have a story to tell? Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages?
Ask employees to tell a story about your products/services. For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Explain how the engine spins the propeller, which pulls the plane...
Contrast between colors can make a dull story into an exciting one and conversely can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
