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  1. 2012 London Olympics: How the World Was Searching

    Search is a relatively mature online activity that will not continue to experience double digit growth in new searchers forever, so the ongoing growth opportunity would appear to be in the number of searches each person conducts.

  2. Battling Click Fraud is Important for All Involved

    That still leaves double-digit fraud, and not the double decimal place number pushed by the largest seller of clicks in the search space. Given the number Google suggests is that off, there's good money to be made in the double-digit discrepancy.

  3. SearchDay | Writing Sales Copy for Conversions

    Changing your approach to writing can often lead to a double-digit increase in conversion rates. Today's Top Story: Full story » Print version Full story » Print version Full story » Print version Full story » Print version

  4. Writing Sales Copy for Conversions

    We've found that changing your approach to writing can often lead to a double-digit increase in conversion rates. The lead paragraph summarizes the whole story, and supporting detail is buried further down (or by following text hyperlink jumps to...

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  5. SearchDay | Implementation is the Name of the Game

    How should you structure your ad groups to get double-digit clickthrough rates? Today's Top Story: Full story » Print version Full story » Print version Full story » Print version Implementation is the Name of the Game AU NATURAL Implementation is...

  6. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Today's Top Story: Full story » Print version Full story » Print version

  7. SEW Experts: Killer PPC Ads: The Final Word

    In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.

  8. SearchDay: Awesome Ad Groups: Small is Good

    Get those double-digit click-through rates with small, tightly-themed ad groups. Today's Top Story: Full story » Print version Full story » Print version Full story » Print version Full story » Print version

  9. SEW Experts: Awesome Ad Groups: Small is Good

    In today's search advertising column, "Awesome Ad Groups: Small is Good," David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups. Full story Trying to fit all your keywords in one ad group is...