SEO News

Story Decision Making

  1. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. A panelist shared a story about her husband’s recent weight loss. In my mind, this format afforded more...

  2. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! They might be able to explain the odd behavior, for example, the shopping cart...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    ROI doesn't tell the whole story, however. Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision.

  4. The Quick Guide to Developing Customer Personas

    This is a good article describing the type of story you can paint using Analytics' insights. Their role in the decision-making process. In order to develop successful persona profiles, you need to know where to get the information and the right...

  5. SEO & Website Redesign: Relaunching Without Losing Sleep

    You will be happy you did because it will either be a visible success story or a lifesaver for finding problems once the site launches. Starting the redesign process with a collaborative call between the SEO team, designer, developer, and company...

  6. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    What makes a good love story? Is it the ending where the couple falls madly in love and the story ends? This is Lolly Wolly Doodle’s love story, which includes five tips to help you create a lasting relationship with your own customers.

  7. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Once the buyer is at that critical "I’m about to pay" stage strip down your template and ensure there is one single story being told. There are, of course, a plethora of different internal factors that affect our decision-making, but the key...