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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    For this company in particular, I helped them identify technical problems, content issues, and link problems, and they have worked hard to rectify their issues. The company was originally hit by a previous Penguin update, but delayed tackling their...

  2. How to Build Your First Content Marketing Strategy

    It provides simple answers to their most pressing problems, while solidifying the idea that you're the go-to expert in their minds. Effective content will address your customers' pain points and help them solve their problems.

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and had an uncanny ability to get people to solve complex problems and work together for the common good.

  4. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can address their issues – this is both an issue with our internal search appliances and with consumer search engines like...