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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I think this is something we can all take on-board and implement straight away. We have to tell a different story. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    After integrating new data points and adjusting its automated bidding strategy, the client saw lifts across the board in downloads, revenue, and lifetime value. When the marketer adapts his results to include offline and revenue metrics, he sees a...

  4. The Content Marketing Elephant & the Enterprise

    Search marketers simply cannot expect to brainstorm a few entertaining ideas, grab a few factoids, produce a story board, and go to market with a big brand content marketing piece. The story of the blind men and the elephant is a widely known...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers.

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    There are now lots of great plug ins for key CMS platforms that help with this, including sweettooth for Magento or Punchtab, which can work across the board. Local paper reporters are hungry for any kind of good news story and often have trouble...

  7. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Internal influencers: This include future hires, current employees (all the way up to the CEO), ex-employees, clients, unhappy ex-clients, investors, business partners, and board members. Provide facts to critics and work with them to get the story...