Search marketers simply cannot expect to brainstorm a few entertaining ideas, grab a few factoids, produce a story board, and go to market with a big brand content marketing piece. The story of the blind men and the elephant is a widely known...
If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers.
On March 26, which happens to be my late father’s birthday, I will have the fortune to present on a SEO Diagnostics panel at SES New York together with RKG’s Adam Audette and Moderated by my friend and fellow SEMPO board member, Nordic eMarketing...
Friday's would jump on board the doomsday bandwagon. This will give reporters the information they need to assess the value of your story before they reach out to you, and could even mean the difference between making or missing a tight deadline.
Whilst looking at our entire dataset for ranking was a bit traumatic, and there were undoubtedly some harsh truths to take on board, I’m glad we did it because it has reinforced our core principles, and helped us identify the most urgent areas for...
That's just video though and I can't think of how Denver or a person falling off a diving board would really benefit any business other than a company who made dog-proof snack packages or really sturdy diving boards.
There are now lots of great plug ins for key CMS platforms that help with this, including sweettooth for Magento or Punchtab, which can work across the board. Local paper reporters are hungry for any kind of good news story and often have trouble...
If you know Tabke, you may know that he coined the SEO term SERP (search engine results page) and is a founding board member of SEMPO (Search Engine Marketing Professionals Organization). For Pinterest inspiration check out this board on marketing...
His team then convened around their white board, and put together a business process around their content: Back to the Drawing Board: The Brand as Publisher The story of Discover Africa, a travel agency based in South Africa, showcases just how...
Internal influencers: This include future hires, current employees (all the way up to the CEO), ex-employees, clients, unhappy ex-clients, investors, business partners, and board members. Provide facts to critics and work with them to get the story...
But the sooner we all get on board with more correct, local-mobile terminology, the better off our industry will be. The story sent app providers scrambling to define their privacy policies regarding user data.
Marissa Mayer, Google vice president, local and maps, has been nominated to join Walmart’s board of directors. This would be Mayer's first board seat at a major corporation. Walmart is an amazing story of entrepreneurship and, as one of the world's...
He's brought me back on board. True story. Link marketing must be viewed more as a PR function and less of an SEO function. Links for the sake of manipulated rank is a fool's game. Many in the industry have tolerated my preaching through the years...
Since starting its open graph integration, the virtual pin-up board has seen its daily visitors increase 60 percent. This story originally appeared on ClickZ: Some of Facebook's timeline app partners are apparently giddy with the relationship so...
What the company needs now, to its board's way of thinking, may not be a media veteran so much as a superintendent - someone who can quickly evaluate its sprawling products and kick them into shape to boost appeal to suitors and investors.
Across the board, with our retail clients we saw a significant spike in traffic, beginning on Thanksgiving. An example is http://news.companyname.com/headline-of-news-story. That’s why optimizing your company’s online newsroom is a smart move for...
Now to understand this easily, think of the new Facebook Timeline and the many apps about to come on board. Click the number, he reads the text, (oh I forgot to add there is a civil unrest the government is concerned about) - back to our story...
Durand put a human face to the business, told a story through his tweet, and offered an incentive people could get on board with. To contribute yours, tweet @twitterstories or use the hashtag #twitterstories when sharing your story.
Vic s total user base) on board. Backstage with Tim O’Reilly, though, he told the story of how Google+ is just so engaging it’s changed his entire outlook. Vic Gundotra and Sergey Brin took the stage at Web 2.0 Summit to speak with John Battelle in...
Morse declined to answer questions about when the board would find a new CEO, nor why Bartz was fired when the company's performance was exceeding expectations. This story originally appeared on ClickZ:
