Let us know your story and your thoughts in the comments below. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local businesses are often trusted.
A third post on the Instagram Blog linked to a story on CNET: "Instagram users upload 5M clips in vid-sharing feature's first day. Last Thursday, Facebook introduced a new way to share 15-second videos on Instagram.
The 2011 movie "Moneyball" starring Brad Pitt, tells the story of how Oakland A's manager Billy Beane shuns the mainstream methods to scout and fill a major league baseball team roster, and instead uses data to an algorithm called sabermetrics to...
Hand them an easy story to pursue and an easy source (you, or your client) Be prepared: If you're pitching a completed story make sure it doesn't need extensive grammatical changes, if any. If you're pitching an idea for a story with the purpose of...
Watching cartoons being drawn as the story unfolds is hard to turn away from. Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online.
But reporting on traffic – that's another story. We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there...
By offering your customers a chance to win something of value such as a first look product preview or a behind the scenes exclusive, they will be excited to be apart of your community and share your story.
Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to I’ve had great experiences involving local link building throughout campaigns, gaining traction within very...
The Lululemon Story Taylor Guitars was listening and identified peaks in conversation, to which they found Dave's Story. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in...
Here's another example I think rocks because it reuses video content to support and promote a new story. Instead of peppering links to the videos throughout the story, they place the videos right after the new feature article but within the top...
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. A picture can say a thousand words, and this is especially true when it...
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows?
While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Journalists, move over.
This will especially affect sites with user generated 'story' content, geo-based structures and / or large product datasets. Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts...
Let us know your story and your thoughts in the comments below. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all...
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography...
Users are experimenting with the innovative editing techniques to string together sometimes a complicated story into just six seconds. Have you heard any of these questions in any meetings recently: What's this Vine I hear about?
If you launch a piece of content at the wrong time, your story just might not get noticed. It also gives you an excuse to create a story that might otherwise be seen as a spurious, publicity stunt. That could be turned into a great story or piece...
Zeroing in Even Further and Tell a Story Maybe columns aren't the best way to tell the story? GeoFlow is basically Excel charting plus Bing Maps on steroids. With geographic data from reports, like clicks by geographical location in Bing Ads, it...
He started by telling a story of his father, who was fascinated by technology and instilled that fascination in him. Every story I read about Google is us versus some other company or some stupid thing, and I just don’t find that very interesting...
