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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Let us know your story and your thoughts in the comments below. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting. I’ve yet to find a boring story from a business in a video yet and I challenge businesses to make me find one! A video can be much more engaging to tell your story with and...

  4. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March. Summly is a summarization tool that was created in 2010 by teenage entrepreneur Nick D'Aloisio.

  5. The Content Marketing Elephant & the Enterprise

    The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by the poet John Godfrey Saxe. At various times the story has provided insight into the very nature of truth, the behavior...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right...

  7. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sometimes (apparently) your face doesn't tell the whole story. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to...

  8. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...

  9. 14 Tips on How to Become a More Efficient SEO Professional

    Using the clipboard pane saves endless cycling between slides copying and pasting various objects as it can store 24 items – useful for when you are constructing slides that "build" or you are using a range of icons to represent characters in your...