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  1. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation. It is important to note that social media was used to tell the story, rather than serving as the vehicle for...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Showcase how you can add value - if you explain why you think your story will be helpful or interesting for their audience, you can build a stronger case for your pitch. After you've made initial contact and built the rapport, it's important to not...