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  1. Deal With the Big Rocks First

    The point of the story is that you must start by making sure you focus on the big stuff, first. Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a...

  2. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation. It is important to note that social media was used to tell the story, rather than serving as the vehicle for...