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Storm

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  1. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Dubbed the "polar vortex," this past winter's storm system was a brutal one for many in the U.S. Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    I may be out shopping and interested in trying on a pair right now, or a rain storm could trigger my immediate need. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way.

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...

  5. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...