In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
Storm knocked down a tree that has been dead for seven years An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and...
As I’m writing this, the area that I live in (Kansas City) is getting nailed by a tremendous snow storm. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are...
Well, here are seven tips to guide you through the app-and-mobile storm on the horizon to the sunny shores of post-search nirvana. Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via Siri...
While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm.
They also have Storm Trooper robes) One of the most difficult things for me is always wondering which gifts to get my friends and family. As you might assume most of “my people” are geeks and nerds and I want to find the perfect gift for everyone.
Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...
As Mayer steps in, she needs to command a ship that's been without a captain swirling around the perfect storm. Most of the tweets seem to suggest this is not just another port in the storm. She starts her new job as Chief Yahoo first thing Tuesday...
Real-time bidding–based display advertising sales will take the online advertising industries in developed nations by storm," said Karsten Weide, IDC's VP of Media and Advertising. Facebook is testing and will soon launch a service that allows...
Other recent Google Easter Eggs included their Zerg Rush shootout game, the Let It Snow search results snow storm, and the Barrel Roll. Google is having a bit of fun with their new Knowledge Graph feature.
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy...
Regardless, Google favors branded websites, and early reports seem to indicate that those with a good link profile have survived this storm. Google’s long anticipated over-optimization penalty is now live.
This way, you can hear the quiet before the storm. Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet. In the old days (old = a couple of weeks ago) search...
If a major storm is headed your way, Google wants to be your go-to information source. The Google Crisis Response team wants to alert users about when a storm will strike, how bad will it be, and what resources are available to help in the current...
Mobile users are taking the internet by storm. If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the...
This time last year, search industry eyes focussed on the general quality of search results eventually causing a storm of protest from all parts of the web regarding over optimized websites that offered little of value to the user - and too many ads.
This ground-breaking ad of babies in roller skates took the web by storm in 2009, breaking all kinds of records. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in partnership with Mashable.
So while the tweet may have seemed like a throwaway, this Weather Report could be the warning of a greater storm to come. Google last week tweeted another of their algorithm Weather Reports. While it's supposed to only affect less than 1 percent of...
A conversation storm can easily take a turn for the worst – and your brand would then be in the middle of the fallout. Despite the promise of reaching such a massive, highly-engaged audience, many advertisers have struggled to find the best way to...
When you give things away, you have the opportunity to create a perfect storm of localized news buzz from a national press release, send lips flapping and digits texting on social media venues, and add lots of news prospects to your email...
