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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Once users are within the walled garden of an app, they tend to view more content, more articles, and become loyal and...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sponsored Stories Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. I think what Contently, BuzzFeed, Mashable, and others are...